PPC

Pay Per Click

PPC Marketing

Since it’s the easiest way to get your business on the front page of a search engine, Pay-Per-Click marketing is an essential part of any online marketing campaign. In order to optimize your campaigns and achieve success in this area, there are three key components that you need to focus on: keywords, audience targeting, and landing pages.

Identifying the keywords should be an ongoing task in keeping up-to-date with the evolving market trends which are picked up by search engine algorithms for deciding relevance.

Pay-per-click (PPC) is a form of internet marketing that involves the advertiser paying a publisher, such as Google or Yahoo, when the ad is clicked. There are many benefits to using this type of marketing campaign. First and foremost, it’s one of the most targeted ways to reach your audience. You’re only paying when someone clicks on your ad, which means you’re not wasting money on people who don’t care about what you have to say.

PPC ads are sold using an online bidding system called Ad Auction. This is a robust system based on complex computations run by search engines to display SERPs in response to a search query.

PPC Meaning for SMBs

Small businesses can greatly benefit from a well-planned SEM strategy and achieve the ROI as intended. PPC marketing campaigns can be a valuable way to grow your business. The key is optimization. There are two types of optimization: campaign and ad group level optimization. Campaign level optimizations usually include keyword research, ad copy, and landing page optimization. Ad group level optimizations include bid management, ad schedule, and negative keywords.

Only those terms that directly associate with your brand/product/service should be considered for your keyword library. These keywords should be checked for relevance through their popularity using keyword tools. Best results from ppc advertising can be fetched from bidding for dynamic keywords that are highly probable to drive conversions. Businesses can be overwhelmed by the success of a thought-out PPC campaign.

Many small businesses are not sure where or how to start. If you’re looking for something simple, there’s the option of using Google AdWords. If you want more control over your campaign, you could use Facebook Ads or Twitter Ads.

E-Commerce PPC Management

There are many different components that make up an e-commerce PPC management campaign, including: keywords, landing pages, ad copy and budget. By optimizing these elements you can achieve greater success with your advertising campaigns.

Here comes the use of lean methodology in digital marketing. Getting the most impressions or so-called conversions from an optimum use of resources is the ultimate aim of the marketing department. This allows for a greater value addition to the company per penny spent as the conversion rate is expected to be higher from ready-to-buy customers.

Lean methodology kicks in a process called just-in-time (JIT). This was earlier used in physical supply chains for inventory procurement and management, but are now being used even in the digital marketplaces. The company applies a lean pull system to plan and put into action what is going to add value right away.

E-commerce businesses market their products on various social and other digital media through buying ad spaces to promote visibility. But the PPC campaigns need to be for short periods of time, say a week, so that the response and value-addition can be assessed. This helps reduce wastage from excessive planning which is prone to redundancy.