Marketing your small business can be challenging, but it’s an investment that always pays off in the end by choosing the right marketing agency. If you don’t have the time or budget to hire an in-house marketing team, there are plenty of marketing agencies you can turn to in order to get the expert advice and services you need. But before you go about looking for one, make sure you understand exactly what marketing agencies do and what makes them different from hiring freelancers or other specialists on their own to consult with you individually on certain projects.
If you’ve been thinking about hiring a marketing agency to improve your company’s visibility, it can be tempting to just search for the best deal and hire whoever you find that fits within your budget. While doing this may save you money in the short-term, it could end up costing your business more in the long run if they don’t provide high-quality services. When hiring any agency or team, be sure to do your due diligence to ensure that you work with only the best of the best!
The Importance of Finding the Right Experts
Marketing agencies are great for businesses that want to spend less time on marketing and more time on the day-to-day operations of their business. But if you have an established business with a marketing team already in place and don’t need help with day-to-day tasks, then you should hire experts instead.
The biggest mistake small businesses make is hiring poorly researching marketing agencies instead of taking the time to ensure they enlist the help of experts.
When you hire a marketing agency, you are hiring someone who doesn’t know your business as well as you do. They are not aware of what type of service or product you offer and how it can be best marketed. They don’t know your target audience or even where to find them. This is why they will simply take their best guess at what they think would work for your business and hope it sticks.
A marketing agency can be a great resource to add to your team. However, they are not experts in all areas. If you have a specific need like digital marketing then hire an expert who is an expert in that area. It will be worth it to invest in getting help from someone who is up-to-date on industry standards and trends as opposed to just hiring someone who has marketing as part of their job title.
An expert has skin in the game and they are passionate about better understanding your business and finding the perfect tailor made solutions for you.
Here are three reasons why hiring an expert can make your life much easier:
- You will save time by hiring experts.
- You won’t have to worry about following up on completed projects.
- They know what they are doing!
In contrast, a marketing agency does not necessarily specialize in anything specific and might only be good at executing broad campaigns rather than focusing on specific areas where your business needs help.
When you hire an expert, you get someone who is deeply knowledgeable about online marketing tactics for businesses like yours because they specialize in it. So when it comes down to it, hiring a specialized professional is actually more cost effective because they can get results faster.
It’s important to know what questions to ask when hiring an expert. Ask them about their experience and if they have had success with other clients like yours in the past. Ask them if they have completed similar projects before and if they can show examples of their work. This way, you can find out if this person is qualified for the project or not before spending any money on them.
How to Make the Most of Your Marketing Budget (Without Breaking the Bank)
In today’s world of marketing, there are many options to explore. You can hire a marketing agency to do all of your marketing for you or invest more wisely in ensuring you have experts on board.
Areas of Marketing Experts Focus On
Here are some ways an expert can help build your business.
- You can invest in hiring the experts to focus on services like content creation and social media management.
- Consider partnering with an expert and using tools such as Facebook ads, Google AdWords or search engine optimization to promote your products and services. For example, Facebook ads is an excellent way to reach new customers at a low cost per click with laser-targeted demographics based on age, gender and location.
- If you are looking to get started with SEO, it is important to understand that there is no one-size-fits-all approach. There are many factors that will determine what your strategy should be and how successful it will be for your business. An expert can definitely help you in this instance! There are three main areas of SEO to focus on: technical optimization (search engine friendly website), on site optimization (keyword research), and off site optimization (social media marketing).
What will work best for you? That depends on what you need help with, how much time you have to dedicate to marketing and how much money you want to spend.
Crowds Wire: The experts you need on your team
Are you thinking of hiring a marketing agency? Are you tired of trying to figure out what your marketing team should be doing? Does the thought of hiring and managing an outside agency make you nervous?
If you answered yes to any of the above questions, stop what you’re doing and get in touch with Crowds Wire to learn how I can help your business grow with the expertise of my team of marketing specialists. We do everything from social media management, to PPC campaigns, to creating and executing custom content strategies that get you found online!