Branding & SEO
How to do Branding to build a Loyal Customer Base?
Everything in today’s world has a digital presence. The information we get is consumed online, we browse and buy online, even human interactions have become more virtual given the pandemic situation. When we see things digitally, we will also be advertised for it digitally. And the online brand presence has to be as if not more appealing that its physical presence. All that digital marketing can do is scale up sales through increasing customer base, but how really does the customer base expand? It is through branding.
What is Branding?
The way a business portrays itself in front of its current and potential customers creates a brand identity. This identity can now be used in innovative ways to market the products, services or even the vision of the business, which is called branding. The creation of a brand that serves a need in the society unfulfilled by others is what makes for a loyal customer base. Branding an idea of something is often better for long-term as the community can always grow towards it, and hope to achieve it someday.
How to Strategise Branding Design?
Branding being a way of portraying the brand image or symbol allows the community to reflect upon something in the society. It becomes a symbol of cause or carries a connotation or a status tag with it. To be perceived in the intended way, it is crucial to plan brand impressions inspired from the target customers. Delivering customer-centric solutions is the most thoughtful way of establishing a strong relationship.
Having a cohesive theme-based approach helps in staying consistent in front of the audience. A conflict in what you represent has the potential to cause harm to the brand image, unless conflict is what you stand for. A digital brand strategy requires a comprehensive plan for marketing on the different social media channels. Strategic branding is through an image of natural environment for customers wherein the branding definition is who they are.
Staying true with the brand purpose is crucial in building trust with the customers. There needs to be a mission, vision, and values that every business should stick to for a streamlined journey. These can be used as quirky branding content for various marketing media. And always remember to add value through your brand, and not be a namesake. A big part of sticking to your mission is to keep the USP alive and functional.
Benefits of Consulting a Branding Agency
There is a lot of brainstorming and forward-thinking that goes into defining a brand vision. The people who are running a business do know best what they do and who they are, but might not be experts when narrating this story to their audience. Telling stories is an art and when you create a brand, you need someone to involve the customers to enliven the brand.
Digital branding is more about the overall user experience than mere branding design. Branding catalogue is the best way to stay consistent with the theme as you pre-define the formats for various channels. Then presenting stories in those formats in a creative manner is the real task. Graphic designers specialize in visually captivating the audience. The agency employs a team of imaginative minds to keep the branding on point, and make a statement.
A brand strategist brings together all the information about the brand and binds it in entwined loops to deliver a message. Tweaking the different loops changes outcomes which can be optimized for the ROI.
In an oligopolistic competition, it does not matter what the quality is and how cheap is the alternative, not that it shouldn’t matter but the brand name compensates for almost every other aspect. There is a certain value associated with the brand, which creates a bubble for its customers. This bubble helps in going deep into the consumer psyche for merchandising and building a community. So, these communities then have a dominance as a collective voice over competitors. This voice can and has been used in something as subtle as a social nudge for a cause, to as radical as lobbying for public policy. Brands bigger than economies have wielded too much power in the system. They can change mindsets through moral suasion, so there arises an implicit responsibility that the brands need to shoulder. The responsibility to be politically as well as morally correct is based on interpretation at-large. Branding agencies usually have expertise in public relations. They know exactly what needs to be done to stay in the right light.