Elevate Your Brand's Online Presence
ORM - Online Reputation Management
Protect Your Personal Brand
As new technologies and social media platforms emerge, our customers experiences are increasingly being played out online in public forums that can make us vulnerable to criticism, ridicule, and tricky situations to navigate.
Online reputation management can help you protect your personal brand by monitoring what’s being said about you on the web so that you can address potentially damaging situations before they escalate into full-blown crises. Engaging with an agency on your ORM can help you manage your online reputation with ease.
The online world has changed the rules of the game when it comes to public relations and reputation management. Every company has an online identity, and no matter what kind of business you’re in, you can benefit from taking care of your online reputation to prevent damage to your brand and protect yourself from negative reviews or content which could ruin your business if left unaddressed.
These connections made online lead to brand followings too, as brands often are now personified with an ideology. The audience now actively participates in the growth of a business persona and reviews the products and services being woke customers. If you’ve got to make an appearance, it better be good, as first impression lasts.
Let’s have a look at how online reputation management works, how you can use it as part of your strategy and whether you should get help from professionals.
What is Online Reputation Management (ORM)?
Online reputation management (ORM) is important to public relations and reputation management because it helps you create a brand or company name online. When people search your name on Google or Bing, they will see the good things about your company or individual. Not only does ORM help with your online presence, but it also helps with what you post on social media sites like Facebook and Twitter. You want to make sure that everything you post is seen in a positive light.
The reputation of an entity in the digital media needs to be maintained and frequently monitored so that a simple comment or review does not tarnish the image. The public perception of the brand or celebrity matters a lot for business as image is money. ORM is, therefore, a multi-pronged approach to build and sustain reputation in the digital media.
Benefits of Engaging an Online Reputation Management Company
Since around 80% of the customers come through some digital advertising and rely to a great extent on the digital presence of the brand, the reviews cannot be ignored. A constant effort to improve the customer experience and extinguish any rumours has to be made. Many people can be swayed by what they read on the internet and there is no better way to ensure your public image is protected than by working with a company that specializes in online reputation management.
ORM is a service that can be used by businesses and professionals alike, as well as those with established professional reputations. The purpose of ORM is to provide a comprehensive set of services that will help protect your online reputation. Our agency has a vast experience in handling high stake situations and deflecting matters by holding on to other tangents is what an online reputation management agency has. They know what the influencing factors are for personal online reputation management as well as online business reputation management.
When you work with our agency we will perform a warranted audit of ORM processes to fool-proof the content that is being circulated. A crucial aspect is to be in the shoes of audience and analyze the brand appearance as a third party. It tends to highlight the flags of flaws. Interact with people on forums or just go through general comments around the product or service. These can be converted into a suave narrative through some brainstorming. Checking the source of traffic gives much insight about the performance of ORM strategy in place and the tweaks needed as a result. The consultants will tell you the need to have policy documentation which elaborates the course-of-action to be followed in a crisis situation.
A vigilant team of experts will scrutinize every aspect of the brand connection to analyze the impacts it may have on the reputation.
What is the Need of Online Reputation Management Services?
ORM comprises monitoring and handling various media channels to control the narrative that is publicised. These touchpoints can be best understood through the PESO model. The initials stand for paid, earned, shared and owned. These all if represented through Venn diagram, can be observed to various common as well as exclusive features, as discussed below:
- Paid Media – This channel of digital presence focuses on generating leads and driving sales through rigorous paid advertisements on Facebook (Meta), Twitter and Instagram. It shares features with owned media in the form of affiliate programs, brand ambassadors and native advertising. In this age of fake news, one needs to be wary of the source of information.
- Owned Media – All the content created in-house for marketing or otherwise forms the bulk of owned content. It includes employee journey, customer reviews, brand journalism and other relevant content that creates engagement. Website optimization is the most important task via this channel.
- Shared Media – The social media content that is curated to portray an image of the public entity on various channels is what the shared media comprises. It also includes partnerships for social service and influencers engagement. No complaints or adverse reviews can be ignored in the digital world due to epitome of transparency.
- Earned Media – Other than influencers engagement in the form of detractor to loyalist to advocate journey and co-branding, media content and recognition can be earned through publicity from various entities. This specifically involves managing public relations for reciprocity of the outbound deeds. There are third-parties who have decent traction from viewers that review brands and online content.
Use social media to your advantage by engaging with the online community. Remember to be genuine, engaging, informative and personable. This is a great way to gain authority on social media channels that can help build your reputation management efforts.
Authority can be gained on all these media channels for the content that represents the concerned entity through optimisation and engagement. These all channels are entire departments of operations in themselves, and need specialists for handling these tasks. The expertise and experience from online reputation management consultants helps in better planning of the reputation to be maintained. The ROI will certainly increase through a pragmatic approach while preventing any bottlenecks along the way.
